Lisa Leach Goth, President of Charles Leach, commissioned Brand Development studio Illustrata: Brand Enlightenment to re-brand The Charles P. Leach Agency. Jason Hewitt, Principal of Illustrata, and Ms. Goth determined that the timing was right to update the agency’s name, along with re-designing the agency’s entire visual identity package.

As a result, the agency formerly known as ‘Charles P. Leach’, became more simply ‘Charles Leach’.  Says Hewitt: “The new name is less about an individual man’s agency and more about his enduring legacy of service. The updated name along with the new logo and tagline, which reads: ‘Protecting You Like Family.’, will help communicate to a larger market the exceptional care and service to which the agency treats its customers.

Of the new brand, Goth says: “We want to get the word out; to reach into new communities beyond the Armstrong-Butler-Clarion county region. This means learning more about our customers and what they want and need in

Charles Leach brand identity

A composite view of several of newly re-branded elements which clients will begin to receive. (click to enlarge)

an insurance provider. We’re taking steps today to develop into a forward-thinking agency that will continue to serve our market for several more generations to come.”

The new logo mark is comprised of a shield over which four green arrows converge; symbolic of the four complementary offerings of Charles Leach: Commercial Lines, Personal Lines, Health Insurance, and Financial Services. The re-branding process also includes all printed stationery that the agency uses, new signage, and this brand new web site, among other pieces.